Many bloggers, especially new ones, are unsure where to place the link to their blog on Twitter. As a result, they keep repeating the same promotional tweets. Repeated self-promotion does not do well with Twitter’s algorithm and that in turn, does not gain you followers or exposure for your blog. So, if you are not sure where to place a link to your blog on Twitter, this post is for you.
On Twitter, you have several options to place a link to your blog.
1: Use you header to your advantage
Your header can be used for great photography but why not combine the photography with a link? Check what I did below. The header is actually the one that I use for this blog. Now pay attention to what I wrote over it: my blog’s name and where to find it.
Take a picture that you like for your header. Then use a simple editor to type your blog’s URL on it. Adjust the colours to make sure that they stand out, write the full link, save the picture, and upload it to Twitter. The recommended dimensions for header images are 1500 x 500 pixels. This is spot number one. Why? People are more inclined to check pictures than reading a bio, no matter how short.
2: Use the website field
In you bio, Twitter has a designated spot for one link so use that for your blog. If you have multiple sites, consider using something like Link Mix. This is spot number two.
3: Use your bio
Twitter gives you 160 characters to write something about yourself and yes, that may include a link, see here. So, proudly state that your are a blogger (use the hashtag #blogger for optimized search results) followed by your site’s link. To save characters, use a link shortener. This is your third spot.
Now onto spot #4.
Twitter has a pinned tweet feature. You write a tweet and pin it to the top of your feed, see here how. It remains there until you replace it. You can use this to promote your latest book or, to add information for which there was no space in your bio. Check the plus sign in the lower right corner, it means you can add another tweet to the original. This is spot #4 to promote your blog.
What you should not do?
Do not immediately send every new follower a direct message (DM) with your links, promotional materials, and worse, requests that they follow you on other social media platforms. DMs are seen as private territory. Most Twitter users have DMs turned off meaning only people they follow can contact them that way. But even then, DMs are not welcome. Why? Abuse and harassment. So, ask someone if it is ok to DM.
I hope that this information helps you to promote your blog on Twitter!